The content that empowered N1U through gamification

N1U is a virtual wallet aimed at young people between 23-30 years old in the gaming world.

What was your problem?

Basically, there was a lot of competition in the virtual wallet market in Argentina. Therefore, what N1U was looking for was Differentiate yourself from the rest.

And they succeeded... But how?

With educational videos for N1U end users integrated into the gamification content system offered by Hashi for their main content channel.

What results did they get?

• They got 200,000 users.
• The largest number of users come from the platform with gamification content.
• They reduced the acquisition cost of each user an 30%.